Trusted By Pet, Equestrian & Lifestyle Brands
UGC video ads for pet, equestrian & lifestyle brands
Content that blends in because it actually belongs there.
No polish that kills the trust. No production that screams ad.
Just real. That's exactly what converts.
I'm a UGC creator for pet and equestrian brands, making native social ads and elevated video content for brands that take their content seriously. Horse products, pet wellness, lifestyle, gaming. True to me, every time.
The best-performing equine and pet brand video content I've made looks nothing like an ad. It feels like a real person picked up their phone and shared something they actually use. That's not an accident. That's the whole strategy.
Based in Austin. Fueled by animals, radical honesty, and the conviction that authenticity isn't a vibe. It's what makes people stop scrolling.
I'm also the founder of The Rift, a 14,500+ member LGBTQIA+ community built around horse games and the people who love them. Started in 2020 during COVID as a place for equestrians to ride together in Red Dead Online. Still going.
The real reason brands in the pet and equestrian space trust me. I live this.
Horse
Kosta
18-year-old fleabitten grey Arabian gelding. The only reason I made it out of 2016.
Dog
Ghost
5-year-old white Husky. Found her as a stray with a litter of puppies. She stayed.
Dog
Pepper
6-year-old sable Boston Terrier. Came from people who had no business having pets.
Dog
Stitch
8-year-old black Chihuahua. Amanda's from college. He's been through everything with her.
Cat
Wolfy
16-year-old black domestic longhair. The elder. Has seen things.
Cat
Pixel
6-year-old blue point Manx. No tail, all personality.
Cat
Cannoli
1-year-old tortoiseshell domestic longhair. The newest chaos addition.
Ball Python
Noodle
1-year-old normal ball python. Gentle, curious, and endlessly misunderstood.
Mexican Pine Snake
Churro
1-year-old Mexican pine snake. Smooth, calm, and endlessly curious.
California Kingsnake
Inky
1-year-old California kingsnake. Sleek, fast, and impossible not to love.
Blue Tongue Skink
Gnocci
1-year-old blue tongue skink. Looks like a dinosaur. Is a sweetheart.
Trusted By Pet, Equestrian & Lifestyle Brands
UGC video ads for pet, equestrian, lifestyle, and gaming brands, across two distinct content styles.
Pet
Equine Balanced Support: brand collab
Lifestyle
GREATER THAN: native integration
Pet
GutzBusta Hay Nets: authentic review
Pet
Sleekez: tool comparison
Pet
Medica Veterinary: equine skincare
Games
Horses of Hoofprint Bay: branded content
Lifestyle
Walmart Game On: event coverage
Beauty
Balmy Tallow: beef tallow skincare
Ready to make something real?
Equestrian, pet, lifestyle, gaming. If your brand is worth talking about, let's talk.
From feed-native UGC content for pet and equestrian brands that blends in, to polished cinematic video ads that stand out, to full creative partnership for brands ready to build something lasting.
Content that blends into the feed so completely that people stop to watch before they realize it's an ad. Creator-led, camera-in-hand, nothing over-produced.
Includes
Good for
Organic content, social proof, and performance testing.
Bold, intentional content built to grab attention and convert. More creative, more considered, for brands that want to make a real impression.
Includes
Good for
Paid ads, product launches and scaling brands.
Not just videos. A whole content identity. I help brands build a recognizable visual style so every piece of content feels connected and intentional.
Includes
Good for
Brands that want consistency, creative direction and long-term growth.
See what brands are saying about working with me.
"We would love to team up with Chelsea again. Her dog Ghost has been on our chews for a while now and the results are real. Her coat improved, she's calmer, and Chelsea's content captured all of it in a way that felt completely genuine. Her audience trusts her and that trust shows in every video she makes. This partnership was exactly what we hoped for."
Chewia
"Chelsea is absolutely killing it for us. Her content drives real results because it never looks like an ad. It looks like her life. The authenticity she brings is exactly what Native Pet is built on. She makes our products feel like part of her actual routine, because they genuinely are. We couldn't be happier with this partnership and we are excited to keep building together."
Native Pet
Greater Than
Lifestyle · Native Integration
Writing on pet and equestrian brand content, creator strategy, and what actually converts.
Awareness
What a decade working with animals taught me about pet brand content
Brookfield Zoo. PetSmart grooming salon. Three different barns. Before I ever made a single video, I spent years in rooms where the animals couldn't tell me what they needed and I had to figure it out anyway. That background changes everything about how I approach content for brands in this space.
ReadConsideration
Why equestrian brands need a creator who has actually worked the barn
Most creators who make equestrian content ride horses. That's it. They've never managed a barn, ordered feed, dealt with a colicking horse at 2am, or explained to a vet what changed in the last 48 hours. Horse people can tell the difference in about ten seconds of watching. Your brand should care about that.
ReadReptile Brands
The reptile brand content gap nobody is talking about
Ball pythons. California kingsnakes. Mexican pine snakes. Blue tongue skinks. The reptile pet market is growing fast and almost nobody is making brand content for it that doesn't look like it was filmed in a basement. I have four reptiles and a camera. Here's what the gap looks like from the inside.
ReadCoverage across some of gaming's most-read publications.
PC Gamer
The horse gamers have spoken: the Legend of Khiimori has a beautiful sense of realism I haven't felt since RDR2
Read articlePC Gamer
Meet the hundreds of horse girls running Red Dead Online's kindest posse
Read articleIGN
The Red Dead Online Community Is Embracing the Game's Inevitable Death
Read articleDestructoid
A wholesome group of horse girls has taken over Red Dead Online
Read articleEurogamer
I did horse dressage in Red Dead Online
Read articleMassively OP
Red Dead Online has an in-game equestrian group that's over 1,600 players strong
Read articlePC Gamer
After 9 years of waiting, horse fans are underwhelmed by the Sims 4 Horse Ranch expansion
Read articlePC Gamer
Please stop making Discord servers for things that shouldn't be Discord servers
Read articleIf something isn't covered here, just ask.
Yes, it's what I know best. I've owned horses since I was 21 and currently have an 18-year-old Arabian gelding named Kosta. Equine and pet brands get a creator who actually lives this life, not one performing it.
Primarily TikTok, Instagram Reels, and YouTube Shorts. Content is shot and edited for vertical format. Paid ad usage rights are available as an add-on.
Typically 5-7 business days for a completed video. Rush delivery is available on request. I'll give you a clear timeline before we start.
Raw content is for organic posting by default. Paid ad usage rights are available as an add-on and scoped before the project starts so there are no surprises.
Not at all. My portfolio covers pet, lifestyle, gaming, beauty, and sports hydration. If your brand makes something people genuinely use, there's probably a fit.
Fill out the inquiry form below or email me directly. I typically respond within 24 hours. The more detail you share about your brand and goals, the faster we can scope something out.
Tried, tested, and worth it. Every link saves you something.
Native Pet
30% off your first order. My dogs are on these supplements and the difference is real.
Shop: 30% offJavvy Coffee
20% off with code ChelseaLiz. The coffee I actually reach for every morning.
Shop: 20% offGutzBusta Hay Nets
10% off with code CHELSEALIZTV. Slow-feed nets that actually hold up.
Shop: 10% offIf your brand believes in authenticity over aesthetics, and you want your product introduced to an audience that actually trusts the person talking. Let's talk.
Or email me directly at chelsea.farace@gmail.com