Content that blends in because it actually belongs there.
No polish that kills the trust. No production that screams ad.
Just real. That's exactly what converts.
I work with brands across tech, lifestyle, pet, and gaming, creating native social ads and elevated video content for brands that take their content seriously. True to me, every time.
The best-performing ads I've made look nothing like ads. They feel like a real person picked up their phone and shared something they actually use. That's not an accident. That's the whole strategy.
Based in Austin. Fueled by animals, radical honesty, and the conviction that authenticity isn't a vibe. It's what makes people stop scrolling.
I'm also the founder of The Rift — a 14,500+ member LGBTQIA+ community built around horse games and the people who love them. Started in 2020 during COVID as a place for equestrians to ride together in Red Dead Online. Still going.
A selection of video ads across styles, brands and industries.
Pet
Equine Balanced Support: brand collab
Lifestyle
GREATER THAN: native integration
Pet
GutzBusta Hay Nets: authentic review
Pet
Sleekez: tool comparison
Pet
Medica Veterinary: equine skincare
Games
Horses of Hoofprint Bay: branded content
Lifestyle
Walmart Game On: event coverage
Beauty
Balmy Tallow: beef tallow skincare
From feed-native content that blends in, to polished ads that stand out, to full creative partnership for brands ready to build something lasting.
Content that blends into the feed so completely that people stop to watch before they realize it's an ad. Creator-led, camera-in-hand, nothing over-produced.
Includes
Good for
Organic content, social proof, and performance testing.
Bold, intentional content built to grab attention and convert. More creative, more considered, for brands that want to make a real impression.
Includes
Good for
Paid ads, product launches and scaling brands.
Not just videos. A whole content identity. I help brands build a recognizable visual style so every piece of content feels connected and intentional.
Includes
Good for
Brands that want consistency, creative direction and long-term growth.
See what brands are saying about working with me.
"We would love to team up with Chelsea again. Her dog Ghost has been on our chews for a while now and the results are real. Her coat improved, she's calmer, and Chelsea's content captured all of it in a way that felt completely genuine. Her audience trusts her and that trust shows in every video she makes. This partnership was exactly what we hoped for."
Chewia
"Chelsea is absolutely killing it for us. Her content drives real results because it never looks like an ad. It looks like her life. The authenticity she brings is exactly what Native Pet is built on. She makes our products feel like part of her actual routine, because they genuinely are. We couldn't be happier with this partnership and we are excited to keep building together."
Native Pet
Coverage across some of gaming's most-read publications.
PC Gamer
The horse gamers have spoken: the Legend of Khiimori has a beautiful sense of realism I haven't felt since RDR2
Read articlePC Gamer
Meet the hundreds of horse girls running Red Dead Online's kindest posse
Read articleIGN
The Red Dead Online Community Is Embracing the Game's Inevitable Death
Read articleDestructoid
A wholesome group of horse girls has taken over Red Dead Online
Read articleEurogamer
I did horse dressage in Red Dead Online
Read articleMassively OP
Red Dead Online has an in-game equestrian group that's over 1,600 players strong
Read articlePC Gamer
After 9 years of waiting, horse fans are underwhelmed by the Sims 4 Horse Ranch expansion
Read articlePC Gamer
Please stop making Discord servers for things that shouldn't be Discord servers
Read articleTried, tested, and worth it. Every link saves you something.
Native Pet
30% off your first order. My dogs are on these supplements and the difference is real.
Shop: 30% offJavvy Coffee
20% off with code ChelseaLiz. The coffee I actually reach for every morning.
Shop: 20% offGutzBusta Hay Nets
10% off with code CHELSEALIZTV. Slow-feed nets that actually hold up.
Shop: 10% offIf your brand believes in authenticity over aesthetics, and you want your product introduced to an audience that actually trusts the person talking. Let's talk.
Or email me directly at chelsea.farace@gmail.com